Social communication among people, institutions and groups have changed completely. It has become simple, fast and almost accessible to any person who has the enthusiasm to learn new ways of interacting with other people.
This types of communication is referred as social media and usually takes place through the facilitation or interactiveness of web-based services that help people to share information and collaborate online more easily then with the earlier tools. This process is also referred to as read/write web and is always a two way traffic.
According to IMARK Information Management Resource Kit on social media for development which was shared with the participants of the five day Web 2.0 training course jointly organized by the University of Namibia and the Netherland-based Technical Centre for Agriculture and Rural Cooperation, CTA which ended in Windhoek on Friday, 31st January 2014, the term Web 2.0 was a brand for a technical conference organized in 2004. This word later was used for "Marketing Hype".
IMARK Information Management Resource Kit which was reiterated by the Web 2.0 training Course Specialist Simunza Muyangana states that are four key areas that a person can make use of the social network to improve communication. These are connecting with other people with other people via social networks, collaborating and doing things with other people, creating and sharing content and finding, using, curating, organizing and reusing content.
Social media also supports different sizes such as smaller groups, communication collaboration even when they are geographically distributed. Nowadays, people talk about community journalism which allows almost anyone as long as he or she has the right tools such as mobile phones, laptops or computers to write about an event and share that with others - communities, friends or even with national or private broadcasters who might not have been at that event as it broke. The good example is that of CNN's ireport which allows audiences to record their event events and post them on CNN platforms or refer to such posts during their broadcast.
In Namibia too, I believe any person who can record breaking news can share that with the relevant media houses and just be credited for his work - as it gives access to the broader audiences, readers or followers to also take not of the particular event.
Such people or reporters who use the various internet connected tools including tablets and sent content via podcast, video, blogs and tweets are referred to as social reporters. These bits of content are usually aggregated into a web or via a "hashtag".
Social networking is therefore a practice of individuals connectivity and communicating around a common interest, using online tools and networking sites.
Despite its positive impact to communication, social networking also poses new challenges which include, overloading of people who now have to compete for attention as many social network users flood the various platforms. There is also a challenge of inequality and access to knowledge sharing as some people have means compared to others to have access to the various social platforms and tools and learn how to make use of them compared to the those with limited resources. The other challenge is the fact that social networking is now directly in the face of the "norm" or traditional way of doing things - at business or community levels - because those who have access to the tools will now be acting in a fast and easy way compared to for instance a corporation that must first follow certain rules before it can for instance act on an issue.
Web 2.0 has therefore revolutinize the social networking among people and businesses.
As for the author of this content, improved communication methods through social medica can enhance the way things are done at the work place, almost in all divisions - marketing and sales, production, technical as these platforms allow managers to access certain information and strategies how to improve on the operational processes.
This types of communication is referred as social media and usually takes place through the facilitation or interactiveness of web-based services that help people to share information and collaborate online more easily then with the earlier tools. This process is also referred to as read/write web and is always a two way traffic.
According to IMARK Information Management Resource Kit on social media for development which was shared with the participants of the five day Web 2.0 training course jointly organized by the University of Namibia and the Netherland-based Technical Centre for Agriculture and Rural Cooperation, CTA which ended in Windhoek on Friday, 31st January 2014, the term Web 2.0 was a brand for a technical conference organized in 2004. This word later was used for "Marketing Hype".
IMARK Information Management Resource Kit which was reiterated by the Web 2.0 training Course Specialist Simunza Muyangana states that are four key areas that a person can make use of the social network to improve communication. These are connecting with other people with other people via social networks, collaborating and doing things with other people, creating and sharing content and finding, using, curating, organizing and reusing content.
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| Some of the Web 2.0 participants, Polytechnic of Namibia's Julliet Eiseb and Aline Uerieta Amutenya. |
Social media also supports different sizes such as smaller groups, communication collaboration even when they are geographically distributed. Nowadays, people talk about community journalism which allows almost anyone as long as he or she has the right tools such as mobile phones, laptops or computers to write about an event and share that with others - communities, friends or even with national or private broadcasters who might not have been at that event as it broke. The good example is that of CNN's ireport which allows audiences to record their event events and post them on CNN platforms or refer to such posts during their broadcast.
In Namibia too, I believe any person who can record breaking news can share that with the relevant media houses and just be credited for his work - as it gives access to the broader audiences, readers or followers to also take not of the particular event.
Such people or reporters who use the various internet connected tools including tablets and sent content via podcast, video, blogs and tweets are referred to as social reporters. These bits of content are usually aggregated into a web or via a "hashtag".
Social networking is therefore a practice of individuals connectivity and communicating around a common interest, using online tools and networking sites.
Despite its positive impact to communication, social networking also poses new challenges which include, overloading of people who now have to compete for attention as many social network users flood the various platforms. There is also a challenge of inequality and access to knowledge sharing as some people have means compared to others to have access to the various social platforms and tools and learn how to make use of them compared to the those with limited resources. The other challenge is the fact that social networking is now directly in the face of the "norm" or traditional way of doing things - at business or community levels - because those who have access to the tools will now be acting in a fast and easy way compared to for instance a corporation that must first follow certain rules before it can for instance act on an issue.
Web 2.0 has therefore revolutinize the social networking among people and businesses.
As for the author of this content, improved communication methods through social medica can enhance the way things are done at the work place, almost in all divisions - marketing and sales, production, technical as these platforms allow managers to access certain information and strategies how to improve on the operational processes.
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