I just love the multi-media buzz - it keeps media operators and owners on their toes - or else - they risk having their audiences or customers poached by those who offer them the best product (news) experience

I love multi-media - it gives any operator and owner a run for his or her money and puts such conduit on his or her toes.

On the other end, users have a choice --- gone are the days when e.g. a particular TV station would relax and air its news at a particular hour, or a specific print media waiting to publish at a particular hour or the following day - or a radio station, dragging feet as its show will air will air in a particular slot.

In today's world - various media houses have gone multi-media - print media not only publish, the have online news - they have video even on demand, they have mobile news and news alerts.

On the other hand, radio stations not only do broadcast via their given frequencies via fm or short waves or whatever, radio service nowadays have websites, they stream news and programming, and they publish too.

This also applies to traditional TV owners - they do not only broadcast via TV Channels, they have websites too, and publish and stream - and all..and they go live -- if you wait for the next day or hours after the event has happened, you will be a "follower" as news broadcast is concerned and not the leader.

Just take not that leading with news or programming requires strict ethics and accuracy - as you cannot be first with wrong or inaccurate or incorrect news

And that is what I like about multi-media - it created a "border-less" fabric among media houses when it comes to specific news and programming broadcast/publish formats... today. we are talking about products in the media.

We are referring to our our news and programming as product - and that product has to be competitive - in order to be marketable ---

The second point we talk about is the "experience" our product gives its consumers - as we learnt from Simon Sinek (google him up from YouTube), people buy "why"we do what we do and not what we do or how we do it ( I picked that concept up from the NBC Leadership Development Programme).

And any media person or set up that ignores this aspect risks having its audience and customers swing to those who fill the product experience satisfaction.

We are at the "peak"of multi-media - and that alone has just heightened my passion for being in the media industry...

You want to try that out? Yes, all you need is a bit of a media passion and a doze of loving to inspire others and changing people's lives for the better.