Time really flies....this month(Jan) marks my 24 consecutive years of service in the broadcasting industry. There has never been a dull moment for me in this business.
We are currently at the excitement peak of the profession especially with the implementation of the 2006 International Telecommunication, ITU's Digital Terrestrial Television, DTT directive which demands African broadcasters to convert their broadcasting infrastructure and equipment from analogue to digital.
We also have what is is called Direct To Home or DTH satellite TV and other opportunities brought about by internet revolution such as the online/web/multimedia platforms.
In today's broadcasting and general media industry, you just SMS a storyline/lead or Hard News piece - or contact details of a impeccable source, you can face-book both audio and visual story - you can tweet also both text and picture and vlog and blog - you can stream - you can actually do anything - all these at a press of a button, and as it all happens or in real time.
I love being part of this broadcasting hype even though the whole experience comes with its own challenges of the need to keep on verifying and double-checking the facts and accuracy of the information one gets as a high speed. We are in the era of information ethics challenge, where almost everyone - journalist and audience have access to multi-media platforms and can write almost anything guided by responsibility and moral values as well as ethics.
In today's world, news makers can no longer really sweat to convince media houses for their stories to be covered even though the are mindful of the footprints of such media institutions - if their stories are not that newsworthy as per the usual rule 1 complemented by editorial stories, they go online and say it all right there - and some of the platforms like face-book do have a lot of followers which can also lead the story being shared, retweeted etc. The accuracy of the story and ethical issues can be a challenge, but yeah, I am sure such issues can always be managed, what is important is that there are not free platforms for those who life citizen or web journalism. Once again, thanks to the revolution of broadcasting especially here in Namibia.The advantages are more than the disadvantages, at least that's my view.
I thank those who gave me an opportunity to continue to do the service I love most - information dissemination to empower and grow the nation. And you know what, I did not realize that this is the month of it all, thanks to my LINKEDIN friends who through their congratulatory messages made me click that indeed, it has been 24 years already, almost 25 years - of Namibia's independence, but at 1990, that was the year the National Broadcaster was preparing to send some of Namibia's young journalists outside the country then to do journalism --- as our National University was only officially established in 1992 - still growing then to open doors of various faculties.
Disclaimer: All views expressed in this post are those of the author and has nothing to do with her employer. She expressed herself as a Namibian citizen and individual.
We are currently at the excitement peak of the profession especially with the implementation of the 2006 International Telecommunication, ITU's Digital Terrestrial Television, DTT directive which demands African broadcasters to convert their broadcasting infrastructure and equipment from analogue to digital.
We also have what is is called Direct To Home or DTH satellite TV and other opportunities brought about by internet revolution such as the online/web/multimedia platforms.
In today's broadcasting and general media industry, you just SMS a storyline/lead or Hard News piece - or contact details of a impeccable source, you can face-book both audio and visual story - you can tweet also both text and picture and vlog and blog - you can stream - you can actually do anything - all these at a press of a button, and as it all happens or in real time.
I love being part of this broadcasting hype even though the whole experience comes with its own challenges of the need to keep on verifying and double-checking the facts and accuracy of the information one gets as a high speed. We are in the era of information ethics challenge, where almost everyone - journalist and audience have access to multi-media platforms and can write almost anything guided by responsibility and moral values as well as ethics.
In today's world, news makers can no longer really sweat to convince media houses for their stories to be covered even though the are mindful of the footprints of such media institutions - if their stories are not that newsworthy as per the usual rule 1 complemented by editorial stories, they go online and say it all right there - and some of the platforms like face-book do have a lot of followers which can also lead the story being shared, retweeted etc. The accuracy of the story and ethical issues can be a challenge, but yeah, I am sure such issues can always be managed, what is important is that there are not free platforms for those who life citizen or web journalism. Once again, thanks to the revolution of broadcasting especially here in Namibia.The advantages are more than the disadvantages, at least that's my view.
I thank those who gave me an opportunity to continue to do the service I love most - information dissemination to empower and grow the nation. And you know what, I did not realize that this is the month of it all, thanks to my LINKEDIN friends who through their congratulatory messages made me click that indeed, it has been 24 years already, almost 25 years - of Namibia's independence, but at 1990, that was the year the National Broadcaster was preparing to send some of Namibia's young journalists outside the country then to do journalism --- as our National University was only officially established in 1992 - still growing then to open doors of various faculties.
Disclaimer: All views expressed in this post are those of the author and has nothing to do with her employer. She expressed herself as a Namibian citizen and individual.
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